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Integrated Marketing Communications
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Section A : Module General Information
Study Guide : Study Unit 1
Study Guide : Study Unit 2 : Chapters 5-6 and 8
Study Guide : Study Unit 3 Chapters 9-11
Study Guide : Study Unit 3 : Chapter 12
Study Guide : Study Unit 3 : Chapter 13
Study Guide : Study Unit 3 : Chapter 14
Study Guide : Study Unit 3 : Chapter 15
Study Guide : Study Unit 3 : Chapter 16
Study Guide : Study Unit 3 : Chapter 17
Study Guide : Study Unit 3 : Chapter 18
Study Guide : Study Unit 3 : Chapter 19
Study Guide : Study Unit 3 : Chapter 20
Study Guide : Study Unit 3 Continued : Leading to the examination : Chapter 21
Study Guide : Study Unit 3 Continued : Leading to the examination : Chapter 22
Study Guide : Study Unit 4
Revision and Examination Preparation
Read/Listen to the Digital Study Guides
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Revise/Practice/ Check off progress
Revision Activities
IMC201B Week 1 Activity 1
IMC201B Week 1 Activity 2
IMC201B Week 1 Activity 3
Unit 1
IMC201B Weeks 2&3 Chapter 5
IMC201B Weeks 2&3 Chapter 6
IMC201B Weeks 2&3 Chapter 8
Unit 2
IMC201B Weeks 4-5 Chapter 9
IMC201B Weeks 4-5 Chapter 10 Part 1
IMC201B Weeks 4-5 Chapter 10 Part 2
IMC201B Weeks 4-5 Chapter 10 Part 3
IMC201B Weeks 4-5 Chapter 11
Unit 3
IMC201B Weeks Chapter Only Chapt 12
IMC201B Weeks Chapter 13 Only
IMC201B Weeks Chapter 14 Only
IMC201B Weeks Chapter 15 only
IMC201B Weeks Chapter 16 only
IMC201B Weeks 7-12 Chapt 17 only
IMC201B Weeks 7-12 Chapt 18 only
IMC201B Weeks 7-12 Chapt 19 only
IMC201B Weeks 7-12 Chapt 20 only
Unit 3 Continued
IMC201B Weeks 13-14
IMC201B Weeks 13-14 chapt 22
Unit 3 continued
IMC201B Week 14
Unit 4
eTutorials
Orientation eTutorial Survey
eTutorial Experience Survey (Complete After Tutorial 4)
IMC201B | Zoom eTutorial
IMC201B eTutorial 29 September
eTutorial Presentations
eLibrary
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Open Library Sources
IMM Journal of Strategic Marketing : 2016 Publications
IMM Journal of Strategic Marketing : 2017 Publications
IMM Journal of Strategic Marketing : 2018 Publications
IMM Journal of Strategic Marketing : 2019 Publications
My Academic Support
Study Skills
Assignment Preparation
Examination Preparation
Assignment 1
Assigment 1 I Question Paper
Upload a completed assignment on eLearn | How to Guide |
Check My Work for Similarity | Turnitin | IMC201B |
Upload Assignment 1 for Grading |
Presentation Evaluation | Assignment 1
Assignment 1 Feedback Report
Assignment 2
Assignment 2 I Question Paper
Complete an eLearn Activity online | How to Guide |
Assignment 2 I eLearn Activity Quiz
Past Papers
Past Examination Question Paper | October 2019 |
Past Examination Question Paper | May 2019 |
Past Examination Question Paper | October 2018 |
Examinations
Examination Forms. Policies, Rules and Support
SSC Tutorials
Final Assessment I Group 2
Final Assessment I Group 1
Supplementary Final Assessment
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All categories
Masters of Philosophy (MPhil) in Marketing
Postgraduate Diploma in Marketing Management
Bachelor of Philosophy (BPhil) Honours in Marketing
Degrees
Diplomas
Higher Certificates
Recognition of Prior Learning Access - Portfolio of Evidence
My Academic Support
Calendar of events
Miscellaneous
eLibrary
IMM Academic Community
IMM Staff Training
Testing
Course templates
Home
Booklists: 2020 Semester 2
eLibrary
Referencing
FAQ
Module info
Integrated Marketing Communications
Lecturer:
Claudine Botha
Lecturer:
Anisa Fielding
Lecturer:
Ayesha Sally
Skill Level
:
Beginner