In-text: Bouwer (2014) explained that social media is a great contributor…. ot at the end of the sentence, for example, ... Social media has been a great contributor to ….. (Bouwer, 2014).
Reference list: Bouwer, C. (2014) “The role of social media in building brand equity”, Journal of Branding. Available from: <http://www.job.int.com/rosm-bbe/fulltext.121544162/PDF>. [Accessed on 23 May 2015].
Provide full location details if these are necessary to find the document OR just the main site details.